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PROJECT DETAILS
Brand Identity Design:
ADELANTE MUSIC
Adelante Music produces high quality beats for Independent Artists.
Goals & Project Scope
Project Brief:
Create a logo & brand identity for Adelante Music that represents the brand's vision "Forever Forward," & will grow with the brand. Adelante empowers independent artists & represents hope, music & change. It embodies hard work, growth & determination, never letting anything get in the way.
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What We Did
BRAND IDENTITY DESIGN
I created bold color palette that matched the energy of his music & that stands out. He wanted a brand identity that will grow with the brand & stand up to cooperate brands like Spotify, United Masters &
Apple Music. These brands embrace a minimalist design with simple, clean shapes & lines that are easily recognizable.
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Inspired by this, I crafted a logo for Adelante Music that is both simplistic & powerful. The double forward slash symbolizes "Leads to," embodying the concept of "Forever Forward" & the continuous growth of Adelante Music.
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He loved the final results!
