.png)
PROJECT DETAILS
Brand Identity Design
A Podcast Brand Born from Authentic Connection
Two dynamic friends wanted their visual brand to capture the electric energy of their conversations—those magical moments when tea is spilled, truths are revealed, & listeners feel like they're right there in the room with them.
Goals & Project Scope
When my client approached me about designing her podcast brand identity, she had a vision that sparkled with potential: pink, girly, fun, and infused with authentic African vibes. But I knew we could transform these initial ideas into something truly extraordinary.
What We Did
BRAND IDENTITY DESIGN
In our collaborative brand session we dug deep into her podcast's essence, uncovering the perfect balance between feminine energy & cultural richness. The resulting design suite isn't just visually appealing—it's strategically crafted to resonate with her target audience while honoring the African flair that she craved.
I developed a comprehensive identity system including:
+ A bold primary logo that captures immediate attention with its distinctive silhouette and vibrant color treatment
+ A versatile secondary logo that maintains brand recognition while adapting to different spaces
+A minimalist favicon that remains instantly recognizable even at tiny sizes
+A custom pattern drawing on traditional African textile motifs reimagined through a contemporary, feminine lens
+A meticulously curated color palette balancing vibrant pinks with complementary earth tones that ground the design in its cultural inspiration
