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Everyone & everything evolves as time goes on. So should your brand. If your brand visuals feel outdated or no longer align with you, your values & what you represent, it may be time to refresh your brand into something that not only moves your audience, but that also motivates you to show up as your best self every day!
How do you know if it’s time to refresh your brand? Here are 3 signs that it’s time for a brand refresh:
1.) You’re embarrassed by your logo, or website & you're not feeling your colors & typography anymore.
Just like fashion, interior design & other trends are constantly evolving, expanding & growing, our tastes & style do too. Design trends shift quickly & colors & typography that once appealed to your audience, may not anymore. You may have loved your brand visuals 3 years ago, but now it doesn’t reflect the growth of your brand.
If this is you, don't panic! An updated logo, color palette & font system can enhance the beauty of your brand, making it look more appealing & truly represent the value of your brand & a website update can enhance your customer experience elevating your brand. It may sound overwhelming, but an experienced designer can make this process easy & fun, capturing your vision in a meaningful & timeless way.
2.) When you first started your business, you didn’t invest in professional design. You DIYed your logo & your cousin Alisha, who took a web design class, designed your website.
Hey, we all gotta start somewhere right? Sometimes our budget when we’re first starting, just doesn’t allow for professional design. Now that you’ve been in business for a few years, why not treat your business to a beautiful brand makeover?
9 times out of 10, people can tell that you didn't put much time & effort into making your brand visually pleasing, & this can be a big turn-off. A professional designer can capture the energy of your brand & present it in a way that turns heads & gets you noticed.
3.) Your brand visuals no longer match your elevated customer experience.
You show up hard to give your customers value & quality, so your brand & website needs to match, otherwise, you may be giving off the wrong vibes about the excellence of your brand.
A brand refresh may be exactly what you need to fully provide that tailored, personal & exceptional experience that your clients desire & deserve.
Imagine a world where you are in love with your brand identity & your potential clients love it even more! What would that mean for you & your business?
More clients? Higher revenue? More freedom in your business? Invest in a brand identity that visually reflects you, your growth, your adaptability & resonates with your dream clients.
If any of these three things resonate with you, book a free discovery call & let's give your brand the makeover it deserves!
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