top of page
All Posts


Is It Time for a Brand Identity Redesign?
You know that feeling when your favorite pair of shoes starts to feel a little tight? Or when your go-to coffee mug chips just enough to make you hesitate before every sip? That’s kind of what it’s like when your brand identity no longer fits your business the way it used to. It’s not broken, but it’s definitely time for a refresh. If you’re wondering whether your brand needs a makeover, you’re in the right place. Let’s dive into the signs, the why, and the how of a brand ide

Courtney Villapando
Nov 174 min read


Strategic Brand Design for Business Success
When I first dipped my toes into the world of branding, I quickly realized it’s not just about a pretty logo or a catchy tagline. It’s about crafting a story that feels like you, resonates with your audience, and sets you apart in a crowded marketplace. If you’re a creative woman entrepreneur, especially a woman of color, ready to scale your business, then you’re in the right place. Let’s dive into how strategic brand design can be your secret weapon for business success. W

Courtney Villapando
Nov 104 min read


Elevate Your Brand with Professional Branding Services
You know that feeling when you walk into a room and instantly feel the vibe? That’s exactly what your brand should do for your business. It’s not just a logo or a color palette—it’s the whole experience, the story, the personality that makes your business unforgettable. If you’re ready to take your creative service business to the next level, especially as a woman entrepreneur of color, then buckle up. We’re diving into how professional branding services can be your secret we

Courtney Villapando
Nov 55 min read


How to Build an Iconic Brand Through Culture: A Guide for Creative Women of Color
Because Your Story Is Your Strategy Culture Is Your Competitive Edge In a world where brands chase trends, the most unforgettable ones lead with truth. For creative women of color, culture isn’t just part of your story; it’s your strategy. Let’s be real. There’s a difference between a brand that looks good and a brand that really moves people. If you’ve ever looked at your visuals and thought, “Something’s missing,” it might not be your colors or logo. It might be your cul

Courtney Villapando
Oct 233 min read


Why We Moved to Wix Studio (Our Website Glow-Up)
When I first started CVilla Design, my website was like a passport stamp, proof that I was here, designing & creating. Over the years, that site grew up with me, but eventually, it started feeling like an old favorite outfit that didn’t quite fit anymore. Cute, but not me-now. After nearly 20 years designing, and over 5 years building websites on WordPress, Squarespace, Shopify, Showit, and even classic Wix Editor, I finally found a platform that feels like home: Wix Studio.

Courtney Villapando
Oct 35 min read


3 Signs Your DIY Website Is Hurting Your Business
You poured hours into DIY’ing your site, tweaking colors, swapping fonts & adjusting layouts. But something still feels off. If your...

Courtney Villapando
Jun 154 min read


The Power of Strategic Wix Studio Website Templates
Not all templates are created equal. A well-designed template is built with intention & strategy . That means: Clear navigation that...

Courtney Villapando
May 162 min read


Wix vs. Squarespace vs. Showit: What's the Best Website Platform for Female Entrepreneurs Ready to Stand Out?
When you’re a woman entrepreneur building a brand from scratch or elevating your existing brand, your website is so much more than a...

Courtney Villapando
May 113 min read


Is Your Brand Holding You Back from Scaling? (Maybe it's time for a brand refresh)
You’ve grown. Your skills have sharpened. You’re attracting bigger opportunities. But… your brand? It’s still stuck in the “just getting...

Courtney Villapando
Apr 252 min read


What’s a Brand Identity Board & Why Do You Need It?
Are You Feeling Like Your Brand Is All Over the Place or no longer aligned? As a fearless founder, you’ve poured everything into building...

Courtney Villapando
Apr 153 min read


Attract More Attention with a Singular Brand
Develop a singular brand identity that stands out & attracts your dream clients

Courtney Villapando
Sep 12, 20222 min read


How to choose the right color palette for your brand
Color is such an important part of every aspect of our lives. It has the power to energize, calm, soothe or excite. Choosing the right color

Courtney Villapando
Aug 23, 20223 min read


Useful tools that I use in my design business
Here are some useful tool that I use in my design business to help give my clients a seamless experience

Courtney Villapando
Aug 16, 20222 min read


Is it time to refresh your brand?
Everyone & everything evolves as time goes on. So should your brand. If your brand visuals feel outdated or no longer align with you, your v

Courtney Villapando
Aug 8, 20222 min read


5 Ways to Prepare for your web design project
It's always so exciting when your business is ready to take that next step & prepare for your web design project! Many times we're so...

Courtney Villapando
Aug 2, 20222 min read


Sales Page Design that Gets Results
Do you feel stuck, trying to design your sales page for your upcoming launch? Summer can be slow for many businesses, so now is a great...

Courtney Villapando
Jul 19, 20223 min read


How to Hire the Right Graphic Designer
Hiring the right graphic designer for your business is so important. Design is the face of your brand that will help make an emotional conne

Courtney Villapando
Jul 18, 20223 min read

the Creative Pour Blog
Where culture, design & strategy steep together.
bottom of page