If you're a new business owner or you've been in business for a few years now, you know how hard it can be to stand out in an oversaturated sea of companies doing the same things that you are.
When you open Instagram do you feel overwhelmed with the idea of competing against all of these well-polished businesses?
What can help your business stand out & succeed? A clear brand strategy & sensational brand identity are crucial for the success of your business.
What is a brand?
It's not just a logo or a color palette, it is the heartbeat of your business that shapes the way people see, feel & relate to your products, company or you as an individual. Your logo, color palette & font system are all part of your brand identity, & they should reflect your brand values, position & overall vibe.
These elements are what help make your brand recognizable, so they need to be on point!
Branding involves digging deep into the soul of your business. You need to clarify & define the emotional connection your brand will have with your audience.
Here are a few brand fundamentals:
Who doesn't love a good story? Your brand needs to tell a compelling story about who you are & how you operate.
It takes imagination to envision where your business will be in the future. This will give you a clear focus on your goals & the path to get you where you want to be.
How is your brand different from your competitors? Where do you stand in the eyes of your clients?
What do you/your brand stand for?
Your values are the veins that run throughout your brand.
The fun part! Your brand aesthetics & visuals, will set you apart & tell your customers who you are.
How will you meet your client's expectations? The quality of your brand will determine the success of your business.
How do you translate all of this into stunning visuals that fully express your brand? That's where I come in! Your friendly go-to designer, with the tools & expertise to visually communicate your Vision, Position, Values & Quality into a beautifully cohesive Brand Identity that attracts your dream clients.
If need help attracting your ideal clients to your brand, grab my free guide to branding for coaches & creative service providers or book a free discovery call.