Behind the Bride

Goals & Project Scope

Our client wanted a beautiful, one-page website that captured her passion and skill as a wedding coordinator while positioning her as the go-to choice for Sacramento couples seeking a seamless, stress-free celebration. We began with deep brand discovery—uncovering her story, cultural roots, and what truly made her unique. As a trilingual Latina who moves effortlessly across communities, she brings cultural fluency, warmth, and connection to every event. We recognized that her background wasn’t just part of her story, it was her superpower.

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In an industry filled with “cookie-cutter coordinators,” her ability to understand and honor diverse family traditions became her competitive advantage. This insight guided every creative choice—from tone of voice to visual expression. We crafted a timeless, feminine, and joyful visual identity that celebrated who she is at her core. 

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The result is a brand and website that radiate her personality: warm, meticulous, and culturally fluent. Every design choice reflects her ability to make couples feel seen, supported, and celebrated. “Behind the Bride” stands apart as the invisible bestie for stress-free weddings—rooted in heritage, elevated through strategy, and built to shine.