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Curl
Cultura
Brand Identity Design


Logos & Color Palette

Goals & Project Scope
Curl Cultura was born out of a vision to create a salon brand that doesn’t just style hair — it celebrates heritage. The founder wanted an identity that spoke directly to Afro-Latina women, honoring both culture & curls with pride.
We designed a brand that feels premium yet personal, using fluid shapes to echo natural textures and a color palette rooted in cultural warmth. The result is a brand that embodies confidence, community, & culture.
What We Did
+ Mood Board
+ Logo Suite
+ Typography Selection
+ Color Palette
+ Brand Style Guide
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