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Is Your Brand Holding You Back from Scaling? (Maybe it's time for a brand refresh)

You’ve grown. Your skills have sharpened. You’re attracting bigger opportunities. But… your brand? It’s still stuck in the “just getting started” phase. & if you’re being honest, you’re kinda embarrassed to send people to your website.


Here’s the truth: an outdated brand can hold you back from scaling. Especially for fearless female founders like you—women of color, leading purpose-driven businesses—your visual presence should reflect your power.


Image of Courtney Villapando arranging brand identity elements


🔍 5 Signs Your Brand Is Holding You Back


1. You're not attracting the right clients anymore

You’ve leveled up, but your brand still speaks to beginner-level clients. If your DMs are filled with “I love your vibe, but I can’t afford you,” it’s time for a brand refresh.


2. You feel embarrassed to share your website

If you’re avoiding sending people to your site—or only linking your IG because “it looks better”—that’s a red flag. Your website should feel like your digital home, not a fixer-upper.


3. Your visuals feel unaligned

You’re using five different Canva templates, three fonts, & colors that no longer feel aligned. Lack of consistency = lack of trust. (Check out my free psychology of color guide to help you get your colors aligned with your brand)


4. You’re doing more admin work than you should

Outdated websites often lack automation. Imagine booking clients, collecting payments, & sending welcome kits—without lifting a finger.


5. You’re struggling to raise your prices

Professional branding = perceived value. When your visuals match the quality of your offer, you can confidently raise your rates.



🌟 How a Brand Refresh Can Help


A strategic brand update isn’t about starting from scratch. It’s about leveling up visuals, website, & messaging so that everything aligns with your current (& future) goals.


  • Visual consistency builds trust instantly

  • Strategic design guides users where you want them to go

  • Modern platforms like Wix Studio streamline your workflow

  • Templates make launching faster & easier than ever



Final Thoughts


You’re not a beginner anymore. & your brand shouldn’t look like one.

A refined, strategic visual identity & website can help you:


  • Attract high-quality clients

  • Feel proud to show off your business

  • Confidently raise your prices and grow


👉 Ready to elevate your brand? Keep watching—I’m about to launch a collection of stunning Wix templates built just for fearless founders like you. Click here to sign up & get the templates before they launch!

 
 
 

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