Wix vs. Squarespace vs. Showit: What's the Best Website Platform for Female Entrepreneurs Ready to Stand Out?

When you’re a woman entrepreneur building a brand from scratch or elevating your existing brand, your website is so much more than a digital business card — it’s your first impression, brand showcase, & 24/7 sales tool. Choosing the best website platform for female entrepreneurs isn’t just about what looks pretty. It’s about ease of use, design flexibility, SEO potential, & how well your site grows with your business.

As a web & brand designer for bold women-led businesses, I’ve worked with all three top platforms—Wix, Squarespace, & Showit. Whether you're a style coach, photographer, content creator, or creative strategist, here's how these website builders stack up in real life (not just on paper).

Squarespace: Polished, But a Bit Predictable

Best for: First-time founders who want a sleek site quickly 

Pricing: $16–$99/month 

Free trial: 14 days 

Pros: 

✔️ Clean, minimal templates 

✔️ Built-in ecommerce, blogging, analytics 

✔️ All-in-one hosting & security

Cons: 

❌ Customization is limited without code 

❌ Sites can look similar to others in your niche 

❌ SEO tools are basic compared to Wix

My take: Squarespace is great for getting online fast. If you’re a coach or service provider just starting out, its drag-&-drop builder & elegant templates offer a low-effort launch. But if you're dreaming of a bold, stand-out brand? Squarespace can start to feel...basic. You’re boxed into certain layouts, & many creative founders eventually outgrow it.

Showit: Creative Freedom (If You’ve Got Time)

Best for: Photographers, designers, & artistic brands 

Pricing: $19–$39/month 

Free trial: 14 days 

Pros: 

✔️ 100% drag-and-drop freedom 

✔️ Gorgeous for portfolio-style sites 

✔️ Integrates with WordPress for blogging

Cons: 

❌ Steeper learning curve 

❌ Blog is managed through WordPress (not beginner-friendly) 

❌ Slower load speeds if not optimized

My take: Showit is stunning for creatives who want to break every grid rule. You can layer text, images, & elements like a digital vision board. But it’s not always intuitive, especially if you’re not tech-savvy. I often recommend it for visual brands that don’t rely heavily on blogging or e-commerce.

Wix: Bold, Customizable, & Made to Scale (My Go-To)

Best for: Female founders who want full design freedom without tech stress 

Pricing: $17–$159/month depending on features (Business Unlimited Plan is $32/month – great for service-based brands) 

Free trial: Free plan available + 14-day money-back guarantee 

Pros: 

✔️ Total design flexibility with no code 

✔️ Gorgeous templates or build-from-scratch 

✔️ Built-in tools: booking, ecommerce, members, events, blog 

✔️ SEO tools that rival WordPress

Cons: 

❌ Slightly overwhelming due to how many features it offers 

❌ Requires strategic design to avoid a “DIY” look

My take: Wix is my favorite platform for building high-converting, personality-packed websites for coaches, stylists, creatives, & service providers. The flexibility is unmatched — you’re not locked into templates, & you can add custom features as you grow. It’s ideal for female entrepreneurs who want to scale with style.

Because I design strategic Wix Studio templates for women in business, I’ve seen firsthand how powerful Wix can be for standing out in a saturated market. Whether you’re launching a personal brand or rebranding to reflect your next level, Wix is your girl.

So...What's the BestWebsite Platform for Female Entrepreneurs Ready to Stand Out?

🧁 Squarespace if: You want something easy & elegant to launch fast, & aren’t too focused on deep customization right now. 

🎨 Showit if: You’re a visual creative who loves control & is willing to invest time learning the platform. 

✨ Wix if: You want your site to feel bold, luxe, custom — & easy to grow without hiring a developer every time you pivot.

Final Thoughts from a Brand Designer Who Gets It

You deserve more than a basic website. Your brand isn’t one-size-fits-all, so why settle for a platform that is?

If you’re a fearless female founder ready to step into your next level, I highly recommend starting with Wix. It gives you the freedom to express your brand visually, position yourself strategically, & convert dream clients confidently.

💡 Coming Soon: My custom-designed Wix Studio Templates for female founders who are done blending in & ready to build a visual brand legacy. Sign up to get pre-access & discounts once they drop!

Ready to glow up your online presence? DM me or explore how I can help you launch a strategic, scroll-stopping brand that feels as powerful as your mission.